Genio Cards has introduced for kids a collection of educational trading cards featuring popular Marvel Comics characters, such as Spider-Man, The Incredible Hulk, X-Men, Daredevil and the Fantastic Four.

The Genio card series includes a collection of 360 illustrated cards featuring Marvel Super Heroes and original artwork depicting 30 educational subject areas; the Official Genio Card Collector Album with 64 pages, each hosted by a Marvel Super Hero and featuring one of the educational themes; and the Genio Power Challenge, where players test the strength of their cards against an opponent.

The series will be available this month at a number of retailers, including Eckerd, Walgreens, CVS, Rite Aid, Wal-Mart, Kmart and ShopKo.

Genio Cards will be supported with an aggressive ongoing marketing initiative, including a large-scale direct response television campaign, co-op advertising, product promotions and an extensive public relations program.

COPYRIGHT Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
COPYRIGHT Gale Group

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